Mr Kevin Goh, chief executive officer for Ascott and CapitaLand Investment Limited Lodging, told CNA’s Asia Tonight on Monday that this is a “win-win collaboration” with Chelsea.
“We can help them engage their fans closer to home,” he said. “And they can help us provide our loyal guests with very authentic experiences such as access to matches, private stadium tours, or meet-and-greet events.”
The Ascott brand “will also be displayed at Stamford Bridge for both Men’s and Women’s matches, as well as across Chelsea’s social and digital channels with engaging content for fans to enjoy”, said the hospitality company.
It added that Ascott will also become the presenting partner of Chelsea’s flagship international fan engagement event, the Famous CFC, in two international markets.
Ascott’s chief commercial officer Tan Bee Leng said: “As the Official Global Hotels Partner, Ascott will collaborate with Chelsea on a series of innovative marketing and promotional initiatives to engage with millions of football enthusiasts across Europe and beyond.”
She noted that the partnership would provide “unparalleled opportunities” for Ascott to “curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans”.
